None of us will forget 2020. It was a year of challenges and contradictions. Life has slowed down in many ways, but with accelerated trends and behavioral changes.
In the past few months, it has been essential to renew perspectives on resilience, and we have had to learn a sense of unity that has not been witnessed in generations. The incredible human resilience led to the resurgence of a community spirit and localism, giving rise to products, systems and solutions that allowed us to prosper in this new normal.
Here at A. Bühler, we embrace this change in full involvement with the entire team, making us more flexible and resilient throughout the process. In that spirit of connection, which we already talked about in other collections, we managed to keep close to our customers.
Changes can be scary, but we know that they are also opportunities to adapt, innovate and, why not, reinvent ourselves. Our Collection reflects this premise with a focus on development around utility, versatility and longevity without forgetting sustainable solutions, with versatile articles for products that support work, rest and leisure.
And, in this tone, we have created the A. Bühler Tannery Spring/Summer 2022 Collection.